MARKETING AND CONSUMER INSIGHT

Foodworks has practical experience in identifying your consumer, the potential pitfalls and opportunities. We make sure things are kept clear and simple and make sense to your consumers.

We help to visualize what your food and drink offer is:

Who will buy it ?
Where they expect to find it ?
Why they will buy it or why they won't?
how much they would be willing to pay for it?

If you want to go further and really understand the consumer's behavior, we can conduct exit research, video research , focus groups and consumer Panels.

We collate and interpret this data and using our practical operational experience in food and brand development we ensure we give you a common sense, jargon free result.